Childhood congee runs. That quiet ritual of comfort food shared in fluorescent-lit eateries.

Born from a project on identity and personal memory, Club Congee is a visual concept for a Teochew-style late-night congee shop, blending nostalgia with a playful, contemporary aesthetic. Through branding, packaging, and environmental design, Club Congee reimagines the classic congee shop as a bold, after-dark haunt: a place where tradition gets neon treatment.